Sign & Thrive

Welcome to Sign & Thrive: A Podcast for Notaries. Did you know you can build an entire business and additional revenue stream with your Notary commission? The Sign & Thrive podcast helps mobile notaries and loan signing agents serve their customers and build a business that lasts, no matter what the economy is doing. This work matters! Fortunes are transfered, and rights are granted & revoked, with the swipe of our pen and the stamp of our seal. Meet your fellow Notaries Public from around the country who have answered the call to defend integrity AND build a business that they can be proud of, while reclaiming their schedule, and generating unlimited income.

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Sign & Thrive

Why No One’s Finding Your Notary Profile (And How to Fix It Fast)

March 27, 2025 • Bill Soroka

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Are you showing up in local search, or are you invisible online? In this episode of The Sign & Thrive Podcast for Notaries, Bill Soroka breaks down the critical mistakes most notaries make on directory profiles, and how to fix them using today’s SEO and AI-driven search best practices. Whether you’re listed on Google, Yelp, or a notary-specific directory like Gotary.com, these tips will help you attract more clients and make your profile work for you 24/7.

What You'll Learn in This Episode:

Why most notary directory profiles are failing to show up in search
How AI and local SEO are changing the game for mobile notaries
Five simple, powerful tweaks to boost your visibility (without hiring a copywriter)
Why your headshot and headline matter more than you think
How to write an “About” section that speaks to both clients and search engines
The truth about keyword stuffing and how to use natural language instead
How reviews, certifications, and up-to-date contact info build trust fast
What to do today to make your listings stand out from the sea of sameness

Who This Episode Is For:

Mobile notaries and loan signing agents who rely on local SEO to attract clients
Apostille agents, trust delivery notaries, and general notary work pros
Notaries listed on Gotary.com, Google Business Profile, Yelp, or other directories
Any notary entrepreneur who wants to future-proof their visibility in an AI-first world

Your Profile Might Be Costing You Business

Most clients won’t search for you by name. They’ll type in things like:

“Mobile notary near me”
“Apostille service in [City]”
“Notary for trust documents in [State]”

If your listing doesn’t clearly communicate what you do, where you do it, and who you help, you’re missing out on leads that should’ve been yours.

This episode helps you fix that, fast.

Why Gotary.com Is Different

Bill also shares how Gotary.com, the directory he founded, is specifically designed to feature the most reliable, professionally trained notaries—and how he actively promotes it to estate planning attorneys, law firms, and title companies nationwide.

Unlike other passive directories, Gotary.com is proactively marketed to decision-makers—the actual people hiring notaries for trust deliveries, apostilles, real estate closings, and more.

You’ll also learn about:

The Certified Notary Trust Delivery Agent (CNTDA) credential and how it positions you as a premium notary for estate planning pros
The benefits of Gold and Platinum Gotary listings (like client reviews, custom links, priority placement, and outreach inclusion)
Why it’s not too early to get listed—especially with a free Basic profile available for notaries just getting started
How to take advantage of limited-time upgrade deals for more visibility, trust, and leads

Ready to Get Found by the Right People?

Claim your free listing and start optimizing your online presence today:
https://www.gotary.com/join